SpectraLab Scientific sells hundreds of lab products, but its old website made them hard to find. Visitors got lost, left without asking a question, or didn’t trust the company enough to reach out. The redesign gave the brand a fresh, professional look, organized products so they’re easy to browse, helped the site show up on Google, and made it simple to send an inquiry.
CLIENT
SpectraLab Scientific
YEAR
2026
SCOPE
Branding, Website redesign and development
THE PROBLEM
SpectraLab Scientific is a global provider of refurbished laboratory equipment and laboratory solutions. In early 2025, global trade shifts and a major competitor's collapse handed SpectraLab a rare opportunity to rapidly expand into the US market. Suddenly, they had an influx of high-intent traffic. But, their website wasn't ready to convert them… Website data and feedback from the sales team pointed to three clear issues. 73% of visitors left the homepage without clicking anything, and 70% landed on product pages that gave them no reason to trust the brand. With no lead data, the sales team also couldn’t tell which visitors were worth following up with.
THE OBJECTIVE
